- Concrete Examples
Not many high-tech executives can draw a link between baking a cake and building software. But with style and wit, Jeff Patton provides a master class on the importance of creating a solid recipe for corporate creativity. The pivotal ingredient, he says, is the exchange of stories. Designers, analysts and clients can use words and images to share narratives and ideas. Within an exchange of stories, corporate creators and their clients can draw maps for designing, testing and launching new products, including software.
About the Author
Jeff Patton is an independent consultant specializing in user-centered design processes, a corporate trainer and coach, and a public speaker about the software industry.
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