Summary of Why Simple Wins

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Why Simple Wins book summary
Start getting smarter:
or see our plans




  • Applicable
  • Concrete Examples
  • Engaging


Innovation expert Lisa Bodell shares ideas, diagnostic exercises, activities and tools to help leaders simplify corporate environments. She helps leaders embrace simplification as a habit. Bodell provides tools for getting started – often the biggest hurdle – while offering advice for people up and down the corporate ladder. Her well-defined exercises are engaging and useful. If you’re ready to create simplified processes for long-term benefit, here’s your open door.

About the Author

Author of Kill the Company, Lisa Bodell is founder and CEO of FutureThink, which helps businesses embrace simple techniques that drive innovation.



You can cultivate the skill of simplification.

Multitasking, inefficiency and unnecessary tasks seem to be part of the new norm. You recognize the signs: reading through emails while on a conference call, finalizing a report from home, adjusting your schedule to respond to a colleague abroad or spending time on a live chat to resolve a mistake on a bill. These are manifestations of complexity, which creates a frustrating sense of ineffectiveness. Complexity can sap your energy, leading you to work hard while feeling as if nothing positive comes of your efforts.

To create a sense of meaning in your work, cast off a complexity-driven mind-set and embrace simplicity. Begin with what you control, and reach out from that to foster an effective, innovative organization in which staff members feel accomplished and constructive.

Though people don’t exercise it enough, simplification is a skill that you can learn and use. Companies of all sizes can embrace simplification, a perpetual process that people must integrate into moments and decisions at any of their organizations. Leaders can evolve into “chief simplification...

More on this topic

Creative Genius
Creative Blindness (And How To Cure It)
The Simplicity Principle
Coping with Anxiety
Radical Simplicity
Unlocking Leadership Mindtraps

Related Channels

Comment on this summary