Jules Goddard and Tony Eccles
Uncommon Sense, Common Nonsense
Why Some Organisations Consistently Outperform Others
Profile Books, 2012
Doing business as usual won’t help you survive.
Traditional management principles are no longer effective in today’s business climate, which demands creativity and entrepreneurship. Jules Goddard of the London Business School and Tony Eccles of the Case Business School explain how your organization can make the changes necessary to remain competitive. In this intelligent, penetrating study of corporate behavior and performance, the British authors identify pivotal problems plaguing businesses today and offer practical solutions for facilitating responsive organizational change and development. They argue that traditional management principles stifle innovation and free thinking, and that corporate leaders must empower their employees and encourage risk-taking. getAbstract recommends their forward-looking ideas to leaders facing the need for change.
About the Authors
Jules Goddard is a fellow of the London Business School’s Center for Management Development and an Academic Committee member at INSEAD’s Center for Executive Development. Tony Eccles is visiting professor of strategic management at Cass Business School, City University.
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