Summary of Data Driven
Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Qualities
- Applicable
- Well Structured
- Concrete Examples
Recommendation
Co-authors Tom Chavez, Chris O’Hara and Vivek Vaidya bring extensive, hands-on knowledge to their comprehensive treatise on how technology can support marketing in the digital era. Their accessible prose lays out what marketing was, what it is becoming and how to harness what it can be. The authors share decades of experience working to create and integrate the technologies and processes they describe. Their easy, entertaining read serves as a blueprint for how companies can move from the world of slow legacy systems to the flexible integration of high-speed data. This guidance will help senior marketing, technology and corporate strategy executives understand how to market to customers “in the moment.”
About the Authors
Tom Chavez recently started a venture studio for creating new technology companies. He and Vivek Vaidya co-founded Krux, a company later acquired by Salesforce, where Vaidya is now CTO of Salesforce Marketing Cloud. Chris O’Hara heads global product marketing for the Salesforce data management platform.
Summary
Instant access to over 20,000 book summaries
Personal: Discover your next favorite book with getAbstract. See prices >>
Business: Stay up-to-date with emerging trends in less time. Learn more >>
Students: We're committed to helping #nextgenleaders Free student plan >>
Customers who read this summary also read
Related Channels
Comment on this summary
-
-
8 months agoExtremely interesting Summary.
Through this words we can see that the future is no longer a closed box. The future is big data! The more we explore, easier the data management will be.
Thanks for this summary.