Tom Chavez, Chris O'Hara and Vivek Vaidya
Harnessing Data and AI to Reinvent Customer Engagement
Learn from the experts how technology can support marketing in the digital era.
Co-authors Tom Chavez, Chris O’Hara and Vivek Vaidya bring extensive, hands-on knowledge to their comprehensive treatise on how technology can support marketing in the digital era. Their accessible prose lays out what marketing was, what it is becoming and how to harness what it can be. The authors share decades of experience working to create and integrate the technologies and processes they describe. Their easy, entertaining read serves as a blueprint for how companies can move from the world of slow legacy systems to the flexible integration of high-speed data. This guidance will help senior marketing, technology and corporate strategy executives understand how to market to customers “in the moment.”
About the Authors
Tom Chavez recently started a venture studio for creating new technology companies. He and Vivek Vaidya co-founded Krux, a company later acquired by Salesforce, where Vaidya is now CTO of Salesforce Marketing Cloud. Chris O’Hara heads global product marketing for the Salesforce data management platform.
In our Journal
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3 years ago
“How Do I Use Data to Make Better Decisions?”
Well, depends on the area of application within your company. Some advice (and a warning) for marketing, HR, management and the boardroom. How can technology support marketing in the digital era? Here, you will learn what marketing was, what it is becoming and how to harness what it can be – a blueprint for companies to […]
Comment on this summary
Through this words we can see that the future is no longer a closed box. The future is big data! The more we explore, easier the data management will be.
Thanks for this summary.