MIT Sloan Management Review Summaries and Reviews
See all summaries and reviews from MIT Sloan Management Review at a glance.
How Lofty Ambitions and Innovative Metrics Sharpened Customer Focus
New research measuring the value-risk proposition of different business openings offers insights and strategies for how to minimize pandemic transmission risk.
Four lessons for using randomized controlled experiments to create value for your company and customers.
The coronavirus pandemic’s office exodus risks diminishing company culture unless leaders take action to support it.
Marketers must rethink gender to win the next generations of consumers.
Many organizations aren’t fully aware of the risks posed by social media or taking enough steps to minimize them.