Wiley Summaries and Reviews

See all summaries and reviews from Wiley at a glance.

Book
A Revolution in Creative Business Strategy

Bob Schmetterer

Wiley, 2003

8
10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi

Michael Newman

Wiley, 2003

9
The Complete Guide to Great Work Habits

Frances Kay

Wiley, 2003

7
Book
Harness the Power of Influence and Create Demand

Marian Salzman et al.

Wiley, 2003

8
A Revolutionary Approach to Connecting with your Customers

Bernd H. Schmitt

Wiley, 2003

9
Cracking the Code of What Women Want and How They Buy

Mary Lou Quinlan

Wiley, 2003

9
Changing China, Changing World Trade

Supachai Panitchpakdi and Mark L. Clifford

Wiley, 2002

7
Carly Fiorina's High-Stakes Battle for the Soul of Hewlett-Packard

Peter Burrows

Wiley, 2003

7
How Challenger Brands Can Compete Against Brand Leaders

Adam Morgan

Wiley, 1999

7

George Eckes

Wiley, 2003

8