Wiley Summaries and Reviews

See all summaries and reviews from Wiley at a glance.

How Challenger Brands Can Compete Against Brand Leaders

Adam Morgan

Wiley, 1999

7

George Eckes

Wiley, 2003

8
Behind-the-Scenes Secrets of Successful Special Events

Judy Allen

Wiley, 2002

9
Bananas, Business and the Death of Marketing

Mark Earls

Wiley, 2002

6
A Fable of How a CEO Learned to be a Marketing Genius

Jack Trout

Wiley, 2003

5
Using Narratives for Organizational Success

Julie Allan et al.

Wiley, 2001

6
Powerful Techniques for the Successful Practitioner

Alan Weiss

Wiley, 2002

8
Essays on the Future of Leadership

Harlan Cleveland

Wiley, 2002

7
A Field Guide For Dynamic Sales Performance

Jim Holden

Wiley, 2002

6
Inspiration and Insight From a Master Strategist

Christopher Bassford et al.

Wiley, 2001

8